British health tech start-up Florence announces expansion into France


Florence offers a fast-growing app that links NHS and social workers to available shifts and has revealed its plan to expand into France. It will cover four key areas: sales, operations, marketing and technology.

The Florence app connects nurses and healthcare professionals to open shifts, filling them directly. The platform also provides care organizations with rotation and e-learning tools to facilitate workforce management.

Like the UK, France is suffering from a post-Covid staffing crisis, with its health sector considering possible closures.

Dr Charles Armitage, former NHS doctor, CEO and founder of Florence, said: “Florence has over 90,000 healthcare workers and 2,000 organizations on the platform, and we hope to replicate this success in France. The French care services sector is structured in the same way as the UK, which makes our offer highly transferable and gives us the opportunity to create a world-class experience for carers and organisations.

Benjamin Huguet, France Country Manager, said: “Florence has revolutionized the healthcare sector with its aim to permanently fix the broken staffing model. We need it more than ever in France. It is a privilege to to spearhead operations in France, as the company expands across Europe.

Florence aims to fill 2,500 shifts per month by the end of 2023, working with over 150 healthcare providers and over 500 nurses.

The French health system is a universal service that ensures the health of all citizens, regardless of wealth, age or social class.


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