Facebook launches ‘Feeds’ tab which shows users’ most recent posts first

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Facebook is rolling out a new feature on Thursday that lets users see posts in reverse chronological order rather than algorithmically ranked content.

Called “Feed,” the tool is a dedicated tab in the Facebook app that displays all of the latest posts from users’ friends. The main newsfeed will now be known as “Home” and will act more like a “discovery engine” based on people’s online habits.

“One of the most requested features for Facebook is to make sure people don’t miss posts from friends, so today we’re launching a Stream tab where you can see posts from your friends, groups, Pages and more separately in chronological order,” Meta CEO Mark Zuckerberg said in a Facebook post on Thursday.

Meta is pushing Zuckerberg further and further as the face of its latest product reveals, with the company founder announcing several new feature updates on Facebook. The company recently lost several senior executives, from longtime chief operating officer Sheryl Sandberg to chief technology officer Mike Schroepfer.

Facebook’s new Feeds feature shows users their friends’ latest posts first.

Meta

It’s a nod to a more basic social media experience where the feed is more focused on friends and family activity.

The product borrows heavily from Instagram, which Facebook acquired in 2012 for $1 billion. Previously, Instagram showed users a chronological feed with the most recent posts displayed at the top, but the platform ditched that in 2016 in favor of an algorithm-based feed.

Instagram reintroduced timeline feeds this year with new settings that show users the latest posts from people they follow first.

Twitter has a similar feature that allows users to set their timeline to show only the latest tweets from people they follow.

Facebook, Google and other Big Tech companies are under scrutiny from regulators over how their platforms have reshaped society. Among the most controversial issues is the use of people’s personal data to amplify posts that drive the most engagement, such as fake news, as well as targeted advertising.

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